Wednesday, June 30, 2004

The Unpolished PowerPoint

Cliff Atkinson's Beyond Bullets blog has all sorts of interesting presentation ideas on it, especially around PowerPoint slides. In the The Unpolished PowerPoint he discusses three polish principles from Henry Boettinger:
1. As the need to inform an audience increases, the greater should be the degree of finish.
2. As an audience's power to approve increases, the lower should be the degree of finish.
3. The larger the audience, the greater should be the degree of finish.

Interestingly, Jakob Nielsen mentions a similar effect in his Top Ten Guidelines for Homepage Usability Alertbox article. His point is:

Don't Over-Format Critical Content, Such as Navigation Areas
You might think that important homepage items require elaborate illustrations, boxes, and colors. However, users often dismiss graphics as ads, and focus on the parts of the homepage that look more likely to be useful.

In this case the web site audience clearly has the ability to approve your content, and either hang around your web site, or go elsewhere. By Henry's 3 principles they should not be given too finished a product as they will need to feel they have not been bamboozled into making the wrong decision.

Of course, this applies to marketing in interestng ways too. At the beginning of the sales cycle, the customer is looking more for information about products than for specific information about why they should decide to buy your product.

If that's right, then providing polished content works well when people are just looking to be informed, but the same presentation method will work less well when they want to make their decision. I wonder if there are any actual examples that prove this out? Traveller Link

I wanted to get this image uploaded, so here it is. It's the link button I give people to link the the T20 portion of my website.

Falkayn's Blog

I've been playing with the blog's template and other options recently. Notably, you can now comment on posts, if you're a registered user.

Tuesday, June 29, 2004

John Porcaro: Know. Feel. Do.

John Pocaro mentions Bill Jensen's Know, Feel, Do style of email writing.

I like the way they summarise what you need to say in the first little bit of the email. It's funny but I'm pretty sure that one of John's example emails is a tad longer than his own advice recommends! (it is sure hard to do when you have to tell people a lot)

England is O2

The Kiwis weren't too kind when the England team was finished their (losing) tour of NZ. Posted by Hello

Hello the PhotoBlogger

Hmmm ... must remember to look into Hello the PhotoBlogger, it sounds like a great tool.

John Porcaro

John Porcaro is a Microsoft marketer. I like his style and obvious enthusiasm for the job. Worth checking out fromtime to time ...