Tuesday, July 11, 2006

Dell's Got a Blog!

Well, well, it looks like Dell finally worked out that they ought to be using the web to talk to their users and have started a blog called One 2 One. Of course I only found it because Scoble's talking about it.

Hint for corporate marketing types - don't bother launching a blog if you can't get important bloggers in your industry to mention you. I guess the Hit mentality is still there in the blogging world.

Perhaps just as important, you must allow your staff to make mistakes whilst communicating with customers on the blog. They must be able to attempt to have open, honest and human communication with customers, otherwise it's just another one-way information pipe (oh yeah, Scoble talks about that too).

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