“79 percent of our test users always scanned any new page they came across”In order to play with this myself, I've added a pull-quote in one of styles Michael so graciously gives an example of. The quote is from a Jakob Nielsen article about how users read on the web.
The main problem with pull-quotes is how to come up with the right quote. Sometimes you may need to massage your article to create punchy content that is worth quoting. While this may seem a waste of time, it will help you create more easily read web content - which is always a good thing, right? ;-)
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