There's an ongoing joke in the dev team at Elcom that I'm actually a sales guy, due to the number of sales meetings I've been doing recently. Well apparently I'm in marketing too, because this blog just appeared in the inaugural Top 50 Australian Marketing Pioneer Blogs list, compiled by Julian Cole and to be published in the August edition of Marketing Magazine.
I am honoured to be in that list (at #33) as a large part of what I do is thinking about how IT products or services can offer better value to customers, including innovating beyond the current market space - which is certainly included in the Wikipedia definition of marketing.
Having said that, you might have to look hard to find anything specific to marketing on this blog. So for anyone who has just come from the Top 50 list, here's a summary of my posts that might be interesting from a marketing viewpoint (especially if your product includes software):
- Om's got the wrong business model for Twitter
- How aware are you?
- Feeling secure or not ...
- Rewarding failure
- Cost Accounting, Lean Manufacturing and the Craftsman Within
- Google Gears
- Norton 360: Should we tell him?
- Shape of the world
- YouTube suckers Google? Or gets swallowed?
- Innovation more diffuse than we think
- Not forgetting Enterprise 2.0 ...
- SaaS is letting me down
- Dell's Got a Blog!
- Long Tail Wisdom
- Success/Failure Web 2.0 Style
- Falkayn's List of Web 2.0 Lists
- Thomas Nelson's Corporate Blogging Guidelines
- Software Building Angst